Culture And Society, Social Issues.

Anti - ageing make - up techniques and products - as we age our body, hair and of course facial appearance changes. The time has come to up date and modernise your look. So it' s isn' t out of the ordinary to find that the cosmetics which looked great in our teens, 20' s& 30' s is now not nearly as flattering as it should be.

How you apply your make - up and the colours you choose can be just as effective at turning back the clock as some of the expensive get older - defying make - up products. - skin: as we get older it is a fact that the tone, texture and elasticity of our skin changes. Do not despair, you won' t look like some ancient teenager dabbling in the latest trends, there are some fantastic products on the market designed specially for the more mature woman. This is particularly noticeable on our faces with the appearance of wrinkles, an over all dullness to our complexion and a less defined jawline. Primers are the initially line of defence in our anti - ageing battle. But all of these can be either corrected or hidden with the aid of Primers! If you only choose one new product I would urge you to opt for a primer.

They are used neath the foundation to smooth, firm and plump up the skin, like a mini face lift with no painful surgery. - these act as below bases to illuminate, brighten and tighten the skin. Perfect of all they can be used on their own or down below your favourite existing foundation. Now on to foundations, here the there are many choices. A great tip is to mix them with your foundation to give it an anti - ageing lift. You may have noticed that your skin isn' t looking as flawless as you might like. Fear not, in the past couple of years there really have been some incredible developments in foundations to address these problems.

It may be slightly dryer, uneven in colour and the fine lines aren' t quite so fine. - the new foundation are not only light weight, sheer yet covering but also contain light reflecting properties to make the skin look glowing, dewy and more youthful. Always test for the right colour on your jaw line, the one that disappears is the right one. It does this by reflecting light away from the lines making them appear less visible. Don' t be tempted to add colour to your face by using foundation. Don' t trowel foundation on either instead apply with a founfation brush.

This is the blushers job. - these give a beautiful no make - up look to the skin. Here again there are wonderful ones which are sheer, light reflecting and covering but best of all won' t accentuate those fine lines. After applying foundation you are now ready for concealer, this way you need less. The type of texture to look for is one which is creamy yet matte so you needn' t use powder below the eyes. Choose a light reflective one which help soften fine lines.

If it is too creamy/ oily it will settle into the fine lines making them look worse. - give your face a lift by dabbing a little concealer on the very outer corner of your eyes. If you must use it get one that is light reflective. Leave powder until the end by that time your make - up will have settled and you may not even need any, as it can be ageing. EYES: Brows - Brows are so very important at any ages but even more so as we get older and are perhaps thinking of maybe wearing less eye make - up. Use a brow powder and an angled brush or a powder brow pencil to softly define your brows.

As we age eyebrows can look sparse and as with hair, brows too can lose their colour. - trim those long ones and tame unruly ones with brow gel. If this is so I suggest trying some of the beautiful deep rich purples, plums and lilacs with a blue/ cool neath tone. Eyes - The browns and neutral colours which looked great in the past may now be making you tired. Not only do these favor any eye colour but the incredible formulations will makes the whites of your eyes look whiter. Shimmers or Mattes?

If this is abit too bold try charcoal or navy instead. - don' t think that if you are over a certain get older that you can' t wear soft shimmery shadows it really depends on the condition of your eyes. But you could still use a shimmer one just neath the arch to the brow and it would look great. If the skin is very creapy then shimmery shadows can highlight this, so on this area stick with a more matte shadow. Too much matte shadow can make the eyes look dull/ drab - tired and older they are. Creme to Powder formulations are great because they are crease resistant and have just the right amount of wearable shimmer.

Mattes and Shimmers can be mixed on the eye to create depth and light to the eye area making them truly stand out. - lining the eyes for definition is a must. Also opt for a black or blue/ black mascara rather than brown no matter what your hair colour. Try dipping a liner brush into water then into your favourite eyeshadow. CHEEKS: Cheeks tend to appear less prominent as we age. These are easy to apply and best of all they are sheer so look so natural.

To give your face a youthfull glow I suggest choosing a creme to powder blush. - i recommend staying away from ones which are too browny or taupey they tend to drain the face. Instead try warm apricots, peach or rosy hues. Also avoid really pale pastel shades as they can look chalky. These really flatter the face. Smile then pop a flush of colour on the apples of your cheeks and smooth out towards your ear.

You may find that you have to place your blush slightly higher than you used to. - lips: as we age it is a sad fact that our lips do get thinner, lose pigment and develop fine lines. To prevent lip colour from feathering and keep it on longer try a lip base. Luckily help is at hand. These go on bare lips before lip colour and they really work. To get the look of fuller lips without the surgery brush a light reflective concealer around the outside of lips and blend into the lips now line lips with a lip coloured( nude) lip pencil just slightly outside your own lip line. It is a sad fact as we get older our lips become thinner and more lined.

You should always use a nude lip pencil no matter what your chosen lip colour is, that way as the colour fades( and even the long lasting ones eventually do) you won' t be left with that ugly clowns mouth. - go for satiny, moisturising textures and, creamy if you' ve used a lip base even try some of the fabulous new glosses( they' re not as sticky as they used to be) . When you are selecting a colour here too avoid any drab colours, also if your lip colour is too matte it can look hard/ ageing.